THE PROBLEMS OF VIDEO GAMES TRANSLATION INTO THE UKRAINIAN LANGUAGE

The study outlines a number of problems faced by the translator when translating video games from English language into Ukrainian language. demand for entertainment software is growing, and at same time, it encouraging game creators to translate more their products. However, in order achieve high level popularization, nature multimedia interactive products requires special translation, i.e. localization. Localization complex process that not sufficiently researched date. article attempts determine difficulties translator, such as choice translation strategies, cultural realities, comic, others. Attention focused on fact semantic errors are often made during localization, which turn divided gross distortion original content, inaccuracy ambiguity, linguistic errors, among lexical, grammatical, stylistic, spelling punctuation can be singled out. We conclude adequacy necessary apply skillfully transformations, namely transliteration, transcription, loaning (when proper names, names objects, phenomena, events, localities), well search effective approaches adaptation various aspects historical features, transcreation (creative translation) turns out apt.